Содржина Маркетинг

Што е Орган?

If you do some searches of на персонал sites announcing Твитер Authority debate, you’ll find my rants made on the majority of the comments. It’s driving me nuts that everyone задржува talking about it – and someone even went and build Twitority Двосмисленост.

A better name would have been Search Tweets in Descending Order by Number of Followers.

I know, that’s a terribly long name, but this is exactly what it is. It’s not Орган.

Definition of Authority

A person or organization having power or control in a particular, typically political or administrative, sphere.

In order for someone to receive Орган on or off the Internet, it requires a couple of things:

  • A tangible, proven history of knowledge or practice in an area of expertise.
  • An acknowledgment of that expertise by others with authority.

овие sorting engines for Twitter lack both. When I tweeted about Valkyrie a couple of days ago, I would have popped up in the results with my 3,200 followers. Chris Pirillo’s Tweet on Valkyrie is #1 in the results today – because of his 24,000 followers:

Chris Pirillo Tweets on Valkyrie

I love Chris Pirillo, but he doesn’t have a lick of authority (sorry Chris!) in reviewing Valkyrie.

Even they only have 1,872 followers, it’s probably a lot more accurate to state that NY Times Movies Twitter, од NY Times Movies page, has far more authority than me, Chris or anyone else in the results. And the NY Times Twitter account has a fraction of the followers.

I do believe there is room in social media for authority. I believe Google’s pagerank algorithm may be a great start. A Twitter application that monitors retweets, recency of tweets, frequency of tweets and number of followers (based on

нивните authority and relationship) on a given area of expertise would be fantastic! I’d love to be able to search for the best business blogging twitterers out there!

Authority isn’t simply how many people follow you. Authority is how many people respect you in a specific area of expertise.

Douglas Karr

Douglas Karr е CMO на OpenINSIGHTS и основачот на Martech Zone. Даглас им помогна на десетици успешни стартапи на MarTech, помогна во длабинската анализа од над 5 милијарди американски долари за аквизиции и инвестиции на Martech и продолжува да им помага на компаниите во имплементацијата и автоматизирањето на нивните стратегии за продажба и маркетинг. Даглас е меѓународно признат експерт и говорник за дигитална трансформација и MarTech. Даглас е исто така објавен автор на водич за Dummie и книга за бизнис лидерство.

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