Содржина Маркетинг

Нова Martech Zone Лого за 2019 година

One area that I didn’t invest in branding was this site. While my агенција had a great logo that I love, and we work with all of our clients on their branding, I just didn’t have the bandwidth to work on the Martech Zone brand… until today.

The old “M” symbol was basically a slightly modified illustration that I purchased in haste after I switched the domain. It was quite plain, didn’t represent anything, and bothered me every time I saw it.

The designer who worked on the DK New Media logo saw that our agency worked in unique and creative ways to increase results for our clients. The symbol is actually a d to the left and k to the right, but with unique paths supporting an upward arrow.

dknewmedia logoonly

I’ve always been a fan of blue for my logo as well, it’s cool, calming, and reassuring. So, rather than starting from scratch with a new logo for Martech Zone, I disassembled and reassembled the DK New Media logo. The likeness is important as I want to brand the agency and the blog alike.

martech 640x200 1

It may not be obvious, but the logo combines an m, t, and z… to symbolize martех zone. I had some fun drafting dozens of examples before jumping into illustrator and building it. It’s still a bit unconventional, so I believe it’s representative of this blog.

Along with the logo, I’ve lightened up and modified the theme on матех.зона

as well. If you’re reading about this in our newsletter, be sure to click through and take a look. I’ve reduced the amount of text, adjusted heading and body fonts for improved readability, and even color-coded the categories (I may need to tweak them).

One of my goals this year is to listen more to you and actually start a conversation with you… shifting my audience into a community. So, feedback is welcomed and encouraged! Let me know what you’d like to learn more about and how I can improve the site and podcasts.

Douglas Karr

Douglas Karr е CMO на OpenINSIGHTS и основачот на Martech Zone. Даглас им помогна на десетици успешни стартапи на MarTech, помогна во длабинската анализа од над 5 милијарди американски долари за аквизиции и инвестиции на Martech и продолжува да им помага на компаниите во имплементацијата и автоматизирањето на нивните стратегии за продажба и маркетинг. Даглас е меѓународно признат експерт и говорник за дигитална трансформација и MarTech. Даглас е исто така објавен автор на водич за Dummie и книга за бизнис лидерство.

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